 |
That's down from the 2.25 million on average at this stage for UFC on Fox 3 in May, which featured Nate Diaz vs. Jim Miller in the main event. That number eventually adjusted to 2.4 million viewers on average, a significant drop from the first two UFC on Fox events.
Saturday's card, topped by a light heavyweight double feature with Mauricio "Shogun" Rua vs. Brandon Vera and Lyoto Machida vs. Ryan Bader, was still the second-most watched program in the UFC's key demographics, drawing a 1.1 and 4 share in adults 18-49.
Unfortunately for the UFC, Saturday's card was also head-to-head with the Olympics on NBC, which smashed every network by a wide margin, drawing an average of 26 million viewers, as well as a 7.8 rating in the adults 18-49 demo and 27 share.
Penick's Analysis: The Olympics were always going to crush this card, and it certainly didn't help things that Saturday wound up being the final day of swimming, including the final Olympic swim for the most decorated Olympian in history, Michael Phelps. Saturday's card was a fantastically entertaining event, and did feature two former champions in the top two bouts, but they also put Brandon Vera in a main event. In 2012. These types of fights are not going to draw the massive numbers the UFC had expected, and they need to look at the dates they're running as well. They ran up against Cinco de Mayo and one the biggest movie opening weekend ever from The Avengers with UFC on Fox 3, and up against the Olympics here. Some of that is hard or near impossible to anticipate, but there has to be a better job done on the planning side of things to make these Fox cards more of an "event" event for fans.
Jermaine Andrè Yoji Anjo Ao Hailin Shinya Aoki Andrei Arlovski
No comments:
Post a Comment